Academy Museum of Motion PicturesOpening Campaign for the Academy Museum of Motion Pictures
directed and designed the Academy Museum’s opening and first-year marketing campaigns across print, outdoor, digital, and motion. Recognizing the visual saturation of Los Angeles, I pivoted the outdoor strategy toward bold minimalism—using strong color fields, concise messaging, and iconic imagery to cut through the noise.
Campaigns rolled out in pre- and post-opening phases, maintaining a consistent visual language while evolving the narrative from anticipation to celebration. The work appeared across billboards, bus shelters, murals, street banners, magazines, and digital platforms, and was widely praised for its clarity and confidence.
