I lead projects from early concept through execution, shaping the overall vision, tone, and structure of the work. This includes defining visual language, setting creative direction, and guiding teams and collaborators to ensure ideas are clear, cohesive, and impactful. My approach balances strategic rigor with experimentation, allowing space for exploration while maintaining focus and intent.

• Concept development for exhibitions, campaigns, and launches

• Visual identity and storytelling strategy

• Creative leadership and team oversight

• Art direction for photography, video, and brand visuals

I design identity systems that extend beyond logos—frameworks that support storytelling across platforms and contexts. This work includes brand identities, campaign systems, and communication design for print, digital, and physical environments. The focus is always on clarity, consistency, and adaptability, ensuring the system holds over time.

• Brand identities and system design

• Campaign and communication system

• Voice, tone, and visual language

• Print, digital, and OOH applications

I create visual and narrative systems for physical spaces, with a focus on exhibitions, galleries, and cultural environments. This includes exhibition graphics, wayfinding, signage, and spatial storytelling. In museum and gallery contexts, the design is calibrated to support the art—guiding the viewer, framing content, and enhancing experience without distraction.

• Exhibition and gallery narratives and graphics

• Environmental graphics, signage, and wayfinding

• Visitor journey and spatial storytelling

• Event and pop-up environments

I develop designed objects and printed matter that live comfortably between culture and commerce. This includes posters, books, merchandise, packaging, and retail systems, often in collaboration with artists and institutions. Each object is treated as an extension of the larger visual language—considered, tactile, and meant to endure.

• Museum and cultural merchandise

• Posters, books, postcards, and printed matter

• Retail systems and packaging

• Artist collaborations and limited editions

I work with institutions, galleries, and independent teams in advisory and leadership roles, including fractional Creative Director engagements and project-based consulting. This can include early-stage visioning, creative review, pitch development, editorial direction, and mentorship. These engagements are tailored to the specific needs and scale of the project.

• Fractional Creative Director roles

• Institutional consulting and development

• Pitch decks and early-stage visioning

• Editorial direction, mentorship, talks, and critiques