As the Creative Director at the Academy Museum of Motion Pictures, I spearheaded the development and execution of the museum's first-ever comprehensive creative vision and branding. I directed, conceptualized, collaborated, designed, delegated, and executed all aspects of this initiative, leading the brand's evolution throughout the museum's inaugural year.

I established a cohesive visual identity across multiple domains, including architecture, marketing, exhibition scenography, promotional graphics, marketing campaigns, commercial products, and retail.