As Creative Director at the Academy Museum of Motion Pictures, I led the development and launch of the museum’s brand identity, crafting a comprehensive creative vision that unified architecture, exhibition design, marketing, and retail. Over the course of three years—from pre-opening through the museum’s first year—I steered the brand’s evolution, ensuring a cohesive, dynamic identity across all touchpoints.

Collaborating with curators, architects, designers, and marketing teams, I both directed and personally contributed to the design and execution of promotional materials, marketing campaigns, exhibition scenography, and retail products. This integrated approach not only reinforced the museum’s cultural presence but also delivered a compelling, unified experience for visitors, helping to establish the museum as a key destination in the world of film and the arts.