My career has been shaped by working at the intersection of culture, design, and experience, across institutions, exhibitions, and independent practice. I began working in fashion, retail, and advertising, developing a hands-on understanding of image-making, production, and how design functions in public space.

In 2011, I joined the Guggenheim Museum in New York, where I rose to become a lead designer working closely with curators and artists on more than twenty major exhibitions and retrospectives. The work ranged from exhibition identities and printed matter to large-scale environmental graphics and public-facing campaigns, including subway and print advertising. These projects were experienced by millions within one of the most globally recognized cultural institutions in one of the world’s busiest city.

In 2019, I joined the Academy Museum of Motion Pictures in Los Angeles and later became its first Creative Director. From pre-opening through launch and post-opening, I established the museum’s visual language across exhibitions, architecture graphics, retail, marketing, print and digital campaigns, membership programs, and events—making hands-on design decisions while directing teams, vendors, and collaborators across the institution.

Today, I work independently with cultural institutions, galleries, artists, and curators. My practice brings together institutional rigor and cultural fluency—balancing clarity, restraint, and experimentation to create work that feels intentional, grounded, and alive in the world.