Solomon R. Guggenheim Museum, New York, 2014Carlos Motta–Endless supply of newsprint
Carlos Motta’s piece of endlessly replenished newsprint was both a conceptual and logistical challenge. To realize this artwork for public interaction, I located production capabilities and reproduced the one-sheet, double-sided newsprints at scale. However, to ensure coherence for viewers and readability on site, I re-worked the editorial layout—adjusting tracking, type sizes, kerning, and typographic hierarchy so the text flowed with purpose, and added a brief contextual blurb to denote its creation for the exhibition.
Rather than a simple print run, this project demanded editorial calibration and production stewardship, aligning the artist’s conceptual intent with the realities of large-format printed matter in a public installation.
Context note: Motta’s practice often engages printed matter and narratives that interrogate social histories, making the newsprint both materially and conceptually appropriate for exhibition discourse.
