New York City 2008–13
Co-Founder, Creative Direction & DesignPrincess of the Posse
Princess of the Posse was an early women-focused streetwear line that blended art imagery with hip-hop and urban visual language at a time when female-led streetwear was still emerging. Rooted in both art and street culture, the brand’s aesthetic reflected a hybrid of bold graphics, cultural references, and visual storytelling aligned with how streetwear evolved from hip-hop and subcultural expression into a broader cultural language.
I translated the original concept into a cohesive visual identity—designing apparel graphics, shaping brand imagery, and directing visual output from concept through production. I also directed and retouched key photoshoots, developing imagery that elevated the line beyond typical streetwear by adopting fashion editorial sensibilities at a moment before social media was central to branding.
The work gained attention through organic, word-of-mouth press and cultural visibility, resonating with early adopters, underground fashion communities, and cultural tastemakers. Notably, the line found visibility on figures like Fergie (Black Eyed Peas), reflecting its cultural relevance in street and pop culture contexts.
Princess of the Posse represents an early articulation of the aesthetic I continue to pursue: the fusion of street and art sensibilities into visual systems and products that operate both culturally and visually.
